CornerStore® Expands Traditional, Mobile & Social Marketing with OpenStore® by GasBuddy

Customers can get exclusive deals and learn about Corner Stores
SAN ANTONIO, August 9, 2012 – Valero Retail Holdings Inc. announced that its Corner Store locations are now in the world of social media communication.  The first splash was created with the website CornerStore4U.com.  This launch enabled more than 100,000 consumers to participate in the FREE Music and Movies promotion during the summer.  Next, through text and e-mail opt-ins, consumers were given exclusive offers.  And now, Corner Store information is only a mobile app download away!  Get just-in-time fuel prices, find your closest Corner Store, check on deals and share your thoughts – all done through the Corner Store mobile app available at CornerStore4U.com.

“This gives us more flexibility in marketing and the ability to engage with our loyal customers,” said Hal Adams, Valero’s Vice President-Retail Merchandising.  “It is one of our key strategic plans for marketing.”

Corner Store partnered with OpenStore® by GasBuddy to create the different social media platforms.  “Corner Store continues to be an industry leader by making smart advances and building strong connections with customers via social media and mobile technology.  The possibilities are endless,” said Jason Towes, CEO of GasBuddy.

 

 

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